Everytime you ship, your team is staying at work for overtime and don't stop crying, because of unexpected bugs ?
Make them ship one time per week, and you'll see soon it won't hurt anymore.
But the corollary is also important, when something hurt you will be tempted to do it less frequently.
It's important to keep in mind to get rid of bad habits.
I don't check my emails too often and I've stopped using facebook since I've unchecked the "remember me" check box on the login page.
As you can get rid of your addictions this way, and stay focused on your passion, you can also effectively manipulate the behavior of you users by making bad things hard to do and good things easy to do.