Sunday, July 17, 2011

What a product is

A product, they will tell you, is a set of features bundled inside the same package.

The problem is it makes you believe that your product is defined by only two things : features and package.

So you'll be tempted to add more feature to make a better product.
Don't.

Your product is also defined by everything you decided to not include.
As with packaging, now, less is more.

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